Own Your Hue


Color match yourself like a pro

DIY with our individual Color Ring Swatch
to find your perfect match!
How it works

Step 1:
Begin Color Matching
- • Identify your color group
(Black, Brown, Blonde, Red, Dimensional) - Pro Tip:
If you plan on changing your hair color, please do so before color matching - • Find your hair undertone
(Warm, Cool, Neutral) - • Shop 2-3 Color Swatches
closest to your shade

Step 2:
After Receiving Swatches
- • Make sure hair is brushed, clean, dry, & product-free
- • In natural lighting, hold each swatch over your hair from mid-shaft to ends
- • Now that you've found a match, it's time to place your order!
- Pro Tip:
If you can't find an exact match, we recommend choosing a shade lighter
Chat with our Hair Experts online for a free consultation
Visit your nearest shop location for a personalized shopping experience
DM us a photo of your hair in natural lighting on Instagram